Building on the Look Up and Live Message: How GoUpSafely Adds an Extra Layer of Protection
Awareness campaigns save lives — and engineered proximity detection systems like GoUpSafely make them even more effective.
1 July 2025

For more than a decade, the Look Up and Live campaign has played a vital role in reducing incidents involving overhead powerlines.
Its message is simple and powerful — stay alert, plan your lift, and know your surroundings.
At Protective, we fully support that mission. We believe awareness is the first step toward prevention — and that technology can now extend that protection even further.
From Awareness to Engineered Control
Even the most experienced operator can be distracted by weather, noise, or job-site pressure.
Relying on awareness alone leaves a gap that engineered systems can fill.
That’s where GoUpSafely comes in. It doesn’t replace training or vigilance — it reinforces them by automatically detecting live powerlines and alerting the operator before contact occurs.
When awareness and engineering work together, the result is a safer, more resilient work environment.
How GoUpSafely Works
360° Detection: Continuously scans for the electromagnetic field of live conductors around cranes, EWPs, and tippers.
Proximity Alerts: Visual and audible warnings give operators time to stop or adjust.
Engineered Control: The system can integrate with machine interlocks to prevent movement into the danger zone.
Compliance Ready: Designed to meet ISO 13849-1 PL d, aligning with AS 2550.10:2025 and the upcoming EU Machinery Regulation 2027.
These capabilities transform safety from a behavioural reminder into a built-in defence.
Supporting the Industry, Together
Campaigns such as Look Up and Live, industry bodies like CICA, and innovative technologies like GoUpSafely all share the same goal — zero powerline incidents.
By combining education, culture, and engineering, we can make that goal achievable across Australia’s construction and crane sectors.
Learn more about how GoUpSafely supports the Look Up and Live initiative and helps fleets meet tomorrow’s safety standards today.



